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StaffingWhite-LabelEnterpriseUK

White-Label AI Assessments Transformed Our Client Submissions

PrimeSource Staffing · Staffing & Recruitment · London, UK

61%+33pp

Client Interview-to-Placement Rate

from 28%

72%+38pp

Submission-to-Interview Rate

from 34%

51+122%

Monthly Placements

from 23

The Challenge

PrimeSource was competing against larger staffing agencies that had proprietary assessment platforms. Clients increasingly demanded evidence-backed candidate shortlists, not just CV summaries. Without a credible assessment capability of their own, PrimeSource was losing contracts — even when their candidate quality was comparable.

The Solution

PrimeSource integrated Clapwork's white-label assessment engine. Candidates complete AI-powered skills interviews that produce branded PDF reports with PrimeSource's logo, colors, and consultant commentary. Clients receive a professional assessment package — unaware it is powered by Clapwork — covering technical skills, communication, CEFR language level, and an overall match score for the role.

The Results

In the first 6 months, PrimeSource's submission-to-interview rate jumped from 34% to 72% as clients trusted the evidence-backed shortlists. Monthly placements grew 122%, and PrimeSource won three enterprise contracts they had previously lost to competitors citing "lack of assessment capability". The agency now positions AI-backed vetting as a core differentiator.

"Our clients used to ask us to justify our shortlists. Now they call us first because they know our candidates come pre-validated. The white-label reports are indistinguishable from bespoke enterprise tools."

Marcus Webb

Managing Director, PrimeSource Staffing

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